In a move that could redefine mobile content access, HMD Global (the Finnish phone maker behind Nokia phones) and Indian smartphone brand Lava have announced a partnership to launch Direct-to-Mobile (D2M) phones in India. The initiative is in collaboration with Free Stream Technologies (incubated at IIT-Kanpur), Tejas Networks, and Sinclair.
What is Direct-to-Mobile (D2M) Technology?
D2M or Direct-to-Mobile is a broadcasting technology that allows users to receive TV channels, OTT content, audio, video messages, SMS alerts, and emergency notifications directly on mobile devices — without using Wi-Fi or mobile data.
This technology uses TV broadcast spectrum to push content, making it especially useful in:
- Low-network or rural areas
- Disaster zones with disrupted networks
- Public safety alerts and education access
Partners Driving the D2M Innovation
- HMD Global and Lava Mobiles: Device manufacturing and distribution
- Free Stream Technologies (IIT-Kanpur): Core tech development
- Tejas Networks: Infrastructure support
- Sinclair: Broadcasting expertise
The D2M-capable phones will include feature phones, smartphones, and tablets, offering low-cost media consumption without data charges.
Official Launch at WAVES 2025 Summit
The D2M technology will be officially showcased at the World Audio Visual & Entertainment Summit (WAVES) 2025, set to be held at the Jio World Centre, Mumbai. This high-profile event is expected to attract media, telecom, and government stakeholders.
Strategic Impact: Viksit Bharat, Make in India, Digital Inclusion
This initiative aligns with India’s key national goals:
- Viksit Bharat: Empowering citizens with free access to content
- Make in India: Boosting local manufacturing of D2M-enabled phones
- Digital Inclusion: Bridging the information gap in remote areas
Key Benefits of D2M Technology
| Feature | Benefit |
|---|---|
| No Internet Needed | Works without mobile data or Wi-Fi |
| Emergency Alerts | Reliable during disasters and network failures |
| Affordable Access | Ideal for rural and remote areas |
| Supports Feature Phones | Works on budget devices too |
