HMD Global made a strong impact at the Mobile World Congress (MWC) 2025, unveiling a range of new feature phones and a family-focused device lineup. However, the biggest surprise was the company collaboration with Hollywood actress Drew Barrymore, aimed at promoting digital well-being and responsible technology use.
HMD Major Announcements at MWC 2025
1. Feature Phones – HMD 130 and HMD 150 Music
HMD introduced the HMD 130 and HMD 150 Music, designed for users seeking long battery life, durability, and essential features. These phones come with built-in FM radio, Bluetooth speaker support, and a focus on seamless music playback, making them ideal for music lovers and basic phone users.
2. HMD Fusion X1 – A Phone for Digital Well-Being
In a bid to address concerns about screen time and mental health, HMD partnered with Xplora to launch the HMD Fusion X1. This device is specifically designed to help children build healthier digital habits, giving families better control over screen time management and online safety.
3. Exclusive Partnership with FC Barcelona
HMD also announced two Barcelona-themed phones, the HMD Barça 3210 and HMD Barça Fusion, in collaboration with FC Barcelona. These devices celebrate the iconic football club’s legacy while delivering smart, user-friendly technology.
READ MORE: HONOR ALPHA PLAN Unveiled at MWC 2025: AI-Powered Future & $10 Billion Investment
Drew Barrymore Role in HMD Digital Well-Being Initiative
Hollywood star Drew Barrymore took center stage at the event, speaking about the impact of screen time on mental health. She introduced ‘Project Wildflower’, an initiative by HMD aimed at reducing endless scrolling and promoting mindful phone usage.
“We need to take control of how we use technology and find a balance between digital life and the real world,” Barrymore said, emphasizing the importance of responsible phone usage in today’s fast-paced world.
Security & Global Expansion – HMD Future Plans
HMD Global also announced a new ultra-secure business solution, aimed at enhancing smartphone security for enterprises. Additionally, the company expanded its collaboration with M-KOPA, a leading African fintech platform, to make affordable smartphones accessible to more users across Africa.
Jean-Francois Baril, CEO & Chairman of HMD, highlighted the company’s vision for the future, stating:
“Our partnership with M-KOPA has already put HMD devices in the hands of 2.5 million customers. We remain committed to bringing secure, responsible, and innovative technology to users worldwide.”
HMD Human-First Approach to Tech
With its latest launches and initiatives, HMD Global is focusing on balanced, human-first technology. From durable feature phones to AI-powered solutions for digital well-being, the company is setting a new standard for responsible smartphone innovation.
HMD Key Announcements at a Glance
| Announcement | Key Features |
|---|---|
| HMD 130 & 150 Music | Long battery life, FM radio, Bluetooth speaker support |
| HMD Fusion X1 | Screen time management, digital well-being for kids |
| HMD Barça 3210 & Barça Fusion | Special edition FC Barcelona phones |
| Project Wildflower | Mindful phone usage initiative led by Drew Barrymore |
| Secure Business Solution | Enterprise-level smartphone security |
| M-KOPA Expansion | Affordable financing for HMD phones in Africa |
HMD Global vision for 2025 and beyond is clear – technology should be accessible, secure, and beneficial to users’ well-being. The company’s latest innovations reinforce its commitment to responsible tech development, making smartphones more than just communication devices but tools for a healthier digital future.
