Polaroid has unveiled its newest innovation in the instant photography space — the Polaroid Flip, a modern take on the classic point-and-shoot camera. Packed with smart technology under its iconic analog shell, the Flip is designed for those who value real-life moments over digital noise.
Key Features of the Polaroid Flip
Hyperfocal 4-Lens System
Polaroid Flip’s advanced four-lens setup automatically selects one of four sweet spots — 0.65m, 0.85m, 1.2m, and 2.5m — based on subject distance. The result? Razor-sharp focus across various photography styles.
Sonar Autofocus
Utilizing sonar technology to measure subject distance, the camera autofocuses even in low-light conditions, ensuring your subject is always the star of the frame.
Polaroid Most Powerful Flash Yet
Built into the Flip’s flippable lid, the adaptive flash intelligently adjusts its intensity based on subject distance, providing optimal lighting up to 4.5 meters away.
Scene Analysis
Stay in control with real-time exposure feedback. An LED in the viewfinder and a status alert on the lid warn users if a shot is overexposed, underexposed, or too close.
Bluetooth-Enabled for Creative Control
The Polaroid Flip isn’t just an analog camera — it’s smart too. Through the Polaroid app, users can:
- Access manual controls
- Use the camera as a remote shutter
- Enable features like Double Exposure and Self-Timer
All connected seamlessly via Bluetooth®.
More Than Just a Camera — A Lifestyle Statement
In a world driven by filters, likes, and endless scrolling, the Polaroid Flip makes a bold promise: “Instant photography over instant gratification.” Each pack contains eight physical photos, making every click meaningful — a stark contrast to the thousands of digital pics that often go unseen.
“The Flip is for everyone who wants to make beautiful memories with ease, without getting lost in algorithms,” said a Polaroid spokesperson.
What’s in the Box?
- Polaroid Flip Instant Camera
- USB-C Charging Cable
- Neck Strap
- Compatible with Polaroid i-Type & 600 Film
Price & Availability
- Price: €219 / $199.99 / £199.99 / CNY 1699
- Early Access: April 15 (for members)
- Official Launch: April 29 on polaroid.com
- Retail Stores: From May 13
Quick Specs at a Glance
| Feature | Details |
|---|---|
| Autofocus | Sonar-based |
| Lens System | 4-Level Hyperfocal |
| Flash Range | Up to 4.5 meters |
| Connectivity | Bluetooth via Polaroid App |
| Charging | USB-C Rechargeable |
| Special Modes | Double Exposure, Self-Timer |
| Film Compatibility | i-Type & 600 Film |
| App Features | Manual Mode, Remote Control, Settings Adjust |
