Realme has officially announced Bollywood actor Vicky Kaushal as the new face of its smartphone lineup, just ahead of the highly anticipated launch of the realme 15 Series in India, set for July 24, 2025. This collaboration is part of realme’s latest campaign, titled “Live for real,” aligning with the brand’s broader philosophy of authenticity and ambition under its “Make it real” vision.
Speaking about the partnership, Vicky Kaushal shared, “I’ve always believed in keeping it authentic and being grounded — values that truly define my journey. Realme’s ‘Make it real’ philosophy resonates deeply with me. It’s not just about being real with the world, but also with yourself. I’m proud to represent a brand that empowers India’s youth to push boundaries and live boldly.”
Francis Wong, Chief Marketing Officer at realme India, expressed enthusiasm about the collaboration, stating, “We are thrilled to have Vicky Kaushal onboard as the new smartphone ambassador. His story mirrors realme’s core values — confidence, relatability, and originality. With the realme 15 Series launch coming up on July 24, this marks a significant step in strengthening our emotional connection with young Indian consumers.”
Kaushal will be featured in a series of promotional campaigns leading up to and following the release of the realme 15 Series. With this strategic partnership, realme aims to tap deeper into the youth market, building on its image as a bold and innovative smartphone brand for the new generation.
